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Free tool
Affiliate income is three numbers multiplied together: clicks, conversion, and payout per sale. This calculator works in both directions. Forecast what your current traffic is worth, or start from an income goal and see exactly how many sales and clicks it demands at your payout.
Your assumption. Measure it as soon as you have real clicks.
Payout per sale: $20.00 (20% of $100)
Monthly earnings
$400
$13.33 a day
Sales
20
per month
EPC
$0.40
earnings per click
earnings = clicks × conversion × payout = 1,000 × 2% × $20.00
The recurring alternative
Product commissions pay once per sale. Referring creators pays on every sale they ever make: Lesso's affiliate programme pays 50% of net platform revenue for the life of each creator you refer. On a $29 course payment that is $1.53 to you, every time it happens, with no cookie to expire.
See the numbers on the affiliate pageearnings = clicks × conversion rate × payout per sale
clicks needed = goal ÷ payout per sale ÷ conversion rate
A worked example of the second: you want $3,000 a month, roughly $100 a day. You promote a program paying a flat $75 per signup and your links convert at 2%. Sales needed: 3,000 ÷ 75 = 40 a month. Clicks needed: 40 ÷ 0.02 = 2,000 a month, about 67 a day. Suddenly the vague dream has a shape: 67 people a day clicking a link you placed, which is a content problem you can actually work on.
Traffic is the hardest input to scale, so the biggest wins usually come from the other two. Payout per sale is the loudest lever: moving from a $12 commission to a $75 CPA cuts the required clicks by more than 80% for the same income, which is why experienced affiliates chase higher-payout programs and direct partnerships rather than more pageviews. Conversion is the quiet lever: reviews and tutorials aimed at people already trying to solve the problem convert several times better than links dropped into general content. Run your own numbers through both modes and you will see where your bottleneck actually is.
Divide $3,000 a month by your payout per sale. At a $25 payout that is 120 sales a month, four a day. At a $150 payout it is 20 a month, less than one a day. This is why payout size matters more than any other single number: the goal mode of the calculator turns your own payout into the sales and clicks required.
It varies too much by traffic type for a single benchmark to be honest. Clicks from a detailed review or tutorial, where the reader arrived wanting to solve the exact problem, convert far better than drive-by clicks from a social feed. Treat the conversion field as an assumption, keep it conservative until you have your own data, then replace it with what your links actually do.
Neither is inherently better; what matters is the dollars per click your traffic produces. A 40% commission on a $30 product pays $12; a flat $75 CPA pays $75. Convert every offer you are considering into earnings per click (EPC) and the comparison decides itself; the EPC calculator linked below does exactly that.
Product commissions pay once per sale, then the cookie expires and the customer belongs to someone else. Lesso's programme pays 50% of net platform revenue on every sale a referred creator ever makes, with no expiry: $1.53 on every $29 payment, for as long as that creator keeps selling. One good referral compounds in a way one product sale never can.
For affiliates
Refer creators to Lesso and earn 50% of our net platform revenue on everything they sell, for as long as they sell. The referral link is free and instant.
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